Flippin Good Mix centers around the nostalgia of parents and children spending time together on weekend mornings and parents wanting to provide a warm and quick breakfast during a busy week. These pancakes & waffles are not just associated with good memories, they are wrapped in flippin good packaging too.

Flippin Good Mix considers consumer use at every step.

The circular form allows consumers to easily find the mix on store shelves. After purchasing Flippin Good, the bookcase-like spine makes finding their flavor of choice easier. When consumers are ready to whip up breakfast, the lid doubles as a measuring cup!